Even the traditional painting tool – the brush – was not used in its expected capacity: abandoning physical contact with the canvas, he dipped the stubby, paint-encrusted brush in and out of a can and poured the fluid paint from the brush onto the canvas below. Purchasing yachting canvas from his local hardware store, he simply rolled the large canvases (sometimes spanning five meters) out across the floor of the barn. Using an old barn as his studio, he started to perfect a radically new approach to painting. Friends recall the many hours that Pollock spent on the back porch of his new house, staring out at the scenery as if assimilating the natural shapes surrounding him (see Figure 1 Potter, 1985). The art world changed forever in 1945, the year that Jackson Pollock moved from downtown Manhattan to the countryside of Long Island, New York. We discuss the artistic implications of the positive perceptual and physiological responses to fractal patterns. The investigations include eye tracking, visual preference, skin conductance, and EEG measurement techniques. This discovery raises an intriguing possibility – are the visual characteristics of fractals responsible for the long-term appeal of Pollock’s work? To address this question, we have conducted 10 years of scientific investigation of human response to fractals and here we present, for the first time, a review of this research that examines the inter-relationship between the various results. Our research has shown that the poured patterns of the American abstract painter Jackson Pollock are also fractal. 4 Department of Work Science, Business Economics and Environmental Psychology, Swedish University of Agricultural Sciences, Alnarp, Swedenįractals have been very successful in quantifying the visual complexity exhibited by many natural patterns, and have captured the imagination of scientists and artists alike.3 Department of Human Physiology, University of Oregon, Eugene, OR, USA.2 School of Psychology, University of New South Wales, Sydney, NSW, Australia.1 Department of Physics, University of Oregon, Eugene, OR, USA.
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